CLIENT: BALLARD BRANDS | LOCATION: COVINGTON, LA
Mark Verges
Head of Location Development
WOW American Eats - Ballard Brands
“Greenleaf Architects have done a superior job on our restaurant new concept design work and have brought a state-of-the-art perspective and collaborative mindset to all our projects. Their attention to detail in the 3D renderings and meticulous note-taking coupled with implementation around our vision is a breath of fresh air.”
WOW American Eats returned to the Louisiana market with a bold new vision and a need for a prototype that would reflect their updated identity while standing out in a competitive quick-service landscape. Designed to appeal to young families and modern diners alike, the concept balances durability with personality, capturing the spirit of the brand in a space that feels both energetic and approachable.
The interior design incorporates materials built to endure the demands of a high-traffic restaurant environment, layered with vivid accents and bold design moves that express the franchise’s refreshed brand identity. Strategic spatial planning ensures intuitive customer flow and improved circulation, achieved through thoughtful placement of ceiling elements, furnishings, and finishes.
Greenleaf provided comprehensive design support beyond the built environment, contributing to every touchpoint of the guest experience, including menus, wall graphics, to-go packaging, basket liners, and signage. The result is a cohesive, immersive brand experience that’s as visually engaging as it is functional. The WOW American Eats prototype not only redefines the dining atmosphere but reestablishes the franchise’s presence with confidence and clarity, marking a successful return to its roots with a look that’s daring, fresh, and unmistakably bold.
