CLIENT: BALLARD BRANDS LOCATION: COVINGTON, LA
Mark Verges
Head of Location Development
WOW American Eats - Ballard Brands
“Greenleaf Architects have done a superior job on our restaurant new concept design work and have brought a state-of-the-art perspective and collaborative mindset to all our projects. Their attention to detail in the 3D renderings and meticulous note-taking coupled with implementation around our vision is a breath of fresh air.”
Sometimes you just got to mix it up! As a franchise with a former local Louisiana presence, WOW American Eats was ready to return with a new prototype highlighting their identity refresh; with an appearance appealing to young families, while striking enough to demand presence in the quick-service restaurant industry.
Starting right where the concept first began, WOW American Eats new identity was created through materials built to withstand the demanding restaurant crowd, but punctuated, and accented throughout to be bold, daring, and hip. Not only did we reimagine the dining atmosphere, but we also design-assisted in every detail. From the menu to the basket liners, to the wall graphics, to-go containers, and signage. The importance of identity, circulation and customer flow was achieved through the use of materials, ceiling elements, and furnishings placed properly to let the consumer experience the space without hesitation. Branding holds a special place in our designer hearts, and WOW’s wings hold a special place in our stomachs. It was the perfect pairing!
