CLIENT: HABANEROS | LOCATION: PERKINS ROWE - BATON ROUGE, LA
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Completed in the summer of 2024, Baton Rouge has officially welcomed the vibrant energy of Habaneros to the heart of Perkins Rowe. Known for its lively atmosphere, bold Urban Mexican fare, and craft cocktails beloved by its loyal following, this newest location adds dynamic character to The Green and strengthens the developmentโs growing tenant mix.
Founded by Omar Lugo, with culinary direction from his wife, chef Oscar Rodriguez, and support from business partner Danny Cruz, Habaneros brings an authentic and contemporary take on traditional Mexican cuisine. The menu reflects a well-traveled collection of street foods and regional favorites, celebrating the flavors and spirit of native Mexico in a casual yet elevated setting.






















True to the brand's identity, the design of this location embraces bold, expressive elements that define the dining experience from the moment guests walk in. Color, texture, and lighting are used intentionally to energize the space, creating an immersive environment that enhances both the food and the social atmosphere. These daring design choices not only set the tone for the experience but have become a signature part of what keeps guests returning.